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The focus of our  agency includes other important factors in addition to search engine results, which include:

  • Detailed Data Analytics and Reporting
  • Increased visibility on the Internet
  • Long-Term Results that Last
  • Top Level Support and Communication with Clients
  • Increased Traffic from Organic Searches

When you are searching for the right search engine optimization company whether in Virginia or nationwide, there are a few things that you will want to make sure of before you make a decision.
It is very important to understand that there is no such thing as overnight results from SEO. Proper search engine optimization takes a solid marketing plan and time to work. Results typically take 6 to 9 months. If a company you are considering promises results in a shorter period of time, it is in your best interest to say, “No Thank You”. You stand to lose the money you pay them and will not have those promised results either.

Northern Virginia is a large area. Trying to dominate the competition in this market or any market without a solid plan in place will waste your resources, money and time. One of the most effective ways to see what your competition is doing in their own search engine marketing is to use a process called reverse engineering. Using this method will give you a better idea of what needs to be done to rank at the top in your area.

Many SEO agencies fail to upgrade their techniques, continuing to use methods that worked really well over 10 years ago but that don’t allow for the changes that have transpired over the years. The search algorithms have grown significantly and you want to choose an agency that understands and utilizes the most up-to-date techniques. Back when SEO was relatively new, websites were ranked solely on the number of backlinks it had. Now there is more to ranking than backlinks; a website needs to show the search engines that it is an authority in whatever topic the website is about.
Morse Interactive knows what is necessary to rank #1 in the search engines. Having the proper metrics set up for the search crawlers is a crucial part of a solid search engine optimization plan. Positioning yourself as an authority boils down to your reputation and trust with the readers and search engines. By ensuring that your website has these critical components in place, you will be well on your way to ranking at the top of the search engines for your area.

SEO is an important part of the success of your website. Search engines like Google will rank websites based on outgoing and ingoing links, the quality of the content on the website, and the volume of traffic it gets. It is also important where this traffic comes from. One of the best ways to make sure that your site ranks at the top of the search result pages is to hire a reputable agency to handle your SEO marketing. Here are some important tips on how to find an excellent online marketing agency in Northern Virginia.

The Company Profile

The SEO industry is unregulated and has no common protocols or standards that are required. Because of this, it is important to carefully research the company profiles of any agencies you are considering. You want to make sure that they are reputable and that they have an industry presence even if it is not a big one. Make sure that you look at the company website, which should be designed in accordance with the industry standards. It is also important to look at the employees that the agency hires to ensure that they are SEO experts. Last but not least is to take a look at the agency’s client base. These factors will help you sort through the different agencies and identify those that are professionally run and worth further consideration and research.

Case Studies and Client Base

A reputable online marketing agency will list their clients on their company websites which makes it easy for you to identify which ones have worked with industry peers. Another valuable piece of information includes actual case studies from some of their clients, detailing how they have helped them reach the SEO goals that were in place. This practice may not necessarily be the norm, but it is common with startups, especially new companies that use data visualization methods and machine learning. Another benefit to client lists is that is shows the SEO agency has a market-ready product in place.

Registration

You want to find a Northern Virginia Search Engine Optimization agency that has a current and valid general business license. This ensures that you will be able to account for the payments made to the agency when you do your taxes and that you are in compliance with laws that business entities are governed by in the industry. Using a registered agency also reduces the chances of the agency using substandard delivery service or hiring employees that are not qualified and equipped with the SEO knowledge they need. One exception to this is any business that is operating from any unincorporated portion of the county according to the Northern Virginia county government. Aside from this exception, all businesses must have a tax certificate.

Experts in Search Engine Updates

 

Only consider agencies that have expertise in search engine updates; most notably, those released by Google Panda, Google Hummingbird and Google Mobile-Friendly. These important updates enable experts in SEO to narrow down the factors that are responsible for search result rankings. An example of this is the Google Mobile Friendly update that was released in March of 2016. This important update gave more importance to sites that are mobile device optimized. If any agency you are researching does not have expertise in search engine updates, do not waste your time with them and move on to agencies that are experts in this important area.

Experts in Data Analytics

 

It is important that the agency you hire has expertise in data analytics. There are several tasks that involve data crunching such as A/B testing that are crucial to the success of your SEO marketing plan. Experience and expertise in data analytics is needed when measuring key performance indicators (KPIs). This will include daily active users, conversion rates and churn rate. An agency that does not have data expertise would have trouble reading and understanding the metrics that tools like Google Analytics provide about your website. Most of the data analytics solutions available are free, but if the agency you hire doesn’t know how to interpret them, the analytics will be useless.

Conclusion

 

One of the most effective ways of making sure that your website ranks at the top of the search engine results pages is to have a solid, well-thought out SEO marketing plan in place. To achieve this, you should hire a reputable agency in Northern Virginia to handle this important area so you can concentrate on other aspects of your business. Make sure to consider the company profiles of any agency you are interested in, make sure they have expertise in search engine updates and data analytics, check out their client base and ensure they have a current business registration.